What is Google Analytics, How to Install, What are the Benefits?

What is Google Analytics? Google Analytics is a free web analysis service under the brand name of Google Marketing Platform that monitors and reports the visitor traffic of websites, blogs and mobile applications. After you create your Google Analytics account, you can get various information about your website or application by placing the code given to you from this platform on your website or application.

After adding your Google Analytics tracking code to the system, you can determine the information that you can obtain according to your preferences. On this platform, you can see most basic data on the home screen. However, if you want to obtain detailed and / or instant information, you can have it presented to you in reports. For this purpose, you can use strategies such as filtering, goal setting, event creation and digital marketing.

Google Analytics data is also very important for SEO. Offering detailed analyzes and comparisons of visitors to your website, this platform helps you make comprehensive improvements in terms of SEO. By using all the data you obtain, you can ensure your website to rank first in search engines and be permanent there.

What are the Google Analytics Metrics?

Google Analytics metrics are data that tell you how your website or e-commerce platform is performing over a specified time period. Google Analytics is a comprehensive tool that measures more than 200 metrics such as how users reach your website, which page they visit, how long they stay on your website, where they live, and what keywords they visit.

Many metrics can be evaluated simultaneously or in groups while analyzing the website. However, examining dozens of data will be very difficult for you and takes a lot of time. For this reason, it would be much more useful to follow the main metrics given below in order to see the performance of your website better.

• Real Time

Real-time metric report allows you to analyze the movements on your website instantly. The visitor reports, which you can obtain via real-time metric, help you identify which page the visitors on the website are currently browsing and how much time they spend on which content. This metric is also very useful for tracking your website's SEO performance.

• Audience

Audience metric allows you to group the users who visit your website according to certain parameters, allowing you to get detailed analysis of these groups. By using this metric, you can easily determine in which geographical regions the website visitors are mostly located, their interests and which features of your website they are more interested in. Thanks to this metric, you can also specify the target audiences for which you can concentrate your SEO efforts.

 • Acquisition

The reports that you can get with the acquisition metric allow you to track the channels of your website visitors and what actions they make on your website. You can analyze all traffic of your website in detail and develop various strategies for Google Ads using this metric. You can also improve your website's organic traffic performance by using the Google Search Console link.

• Behavior

The behavior metric allows you to analyze some key trends of users coming to your website. For example, you can easily determine from which channels users come to the website, the speed at which your website is viewed, what subjects users search on the website and what activities they perform. The most important benefit of behavioral reports is that they allow you to evaluate website performance. Thus, you can easily identify the weak points of your website.

• Conversions

Conversions metric allows you to get reports on finalized activity on your website. With the help of this report, you can optimize the goals of your website and take steps to make your website more successful and profitable. You can also analyze your website's e-commerce performance and SEO progress using this metric.

How to Install Google Analytics?

To set up Google Analytics, you must first have a Google account. If you have a Google account, you must first log in to the Analytics platform using the link “https://analytics.google.com/.” Then click the sign-up tab. You also need to specify an Analytics account in which all your websites will be located. And then you have to go to step.

In the next step, you should select the secure connection option, HTTPS: //, to determine the sector category of your website. Here, you should choose the sector in which your website is located or the closest sector. Finally, you can complete this step by selecting the time zone of the settlement. Choosing the right time zone is very important in terms of getting analysis reports at a time suitable for our country.

After completing the steps above, you should select the "Get Tracking ID" section. In this section, you should select the Google service agreements you see and choose the "I Accept" tabs. After that, you should add the tracking ID, JS code, right after the <head> </head> code in the themes section of your website. You should check if this code, known as the Analytics code, is found on all pages of your website.

What are the Benefits of Google Analytics?

Google Analytics is a popular digital analysis tool used to measure the performance of websites. This platform, offered for free by Google, has many advantages. You can take advantage of these to determine the success strategies of your website or e-commerce platform. We can explain these benefits, which will be very useful in terms of SEO, as follows:

• Automatic Data Collection

Google Analytics allows you to automatically collect data about your website through a simple code you add to your website and obtain it in the form of a website report. You do not need to do anything extra to get the data. Google Analytics automatically handles these processes for you. So you can develop new strategies to make your website perform better.

• Customizing Reports

On the Google Analytics platform, you can get useful analysis using many standard reports created by Google. However, over time, you may want to perform different analyzes to detect user behavior and measure the performance of your website. For this reason, you can customize the analysis you want to obtain according to your wishes. You can also get more useful reports by making various metric adjustments to provide the data you want.

• Easy Interaction with Google Ads and Google Search Console

Another remarkable feature of the Google Analytics platform is that it can be easily integrated with other tools and platforms. Google Analytics, which can be used on all smart devices, also enables you to achieve much more successful results by interacting with Google Ads and Google Search Console. Thus, you can better optimize your website's performance and Ad income.

• Bounce Rate and Reporting Website Traffic

Google Analytics bounce rate is one of the most important metrics that express the percentage of visitors who leave your website immediately after visiting a page on your website. This rate, which should be as low as possible, means that visitors to your website cannot find what they are looking for on your website. By using this metric, you can take steps to keep users on your website for a long time and reduce the bounce rate.

Google Analytics, which has many more advantages, especially in terms of SEO, is one of the most effective tools that enable your business or personal website to perform better. By using this free platform, you can make your website more successful. For this reason, you should associate your website with Google Analytics and provide effective improvements with periodic performance reports.